The company is raising funds through its fifth “Ride the Pink Elevator” campaign at 201 Michigan St. NW in Grand Rapids, which is the site of the Rowe Hotel that is currently undergoing renovations. The pink elevator was installed on the west side of the Rowe Hotel.
Triangle Associate Inc., the construction project management team, installed the pink elevator and expects it to remain in place through January 2016. Vice President of Business Development Jim Conner said breast cancer has touched his life and he believes more men need to be aware of the disease and take action to fight it.
The goal of the campaign is to raise money and awareness about breast cancer research and treatment. Komen Michigan’s Executive Director Jennifer Jurgens said the group is always looking for new and unique ways to raise awareness and money. Construction workers and companies that are involved in the project are encouraged to donate funds to support breast cancer research and awareness.
This is the third pink elevator to be set up in Michigan to support the foundation. The first was launched in Ann Arbor this year and raised more than $18,000 to support Komen Michigan. The second pink elevator at Central Michigan University raised over $8,000. The Pink Elevator project is expected to be expanded nationwide in the future.